The pop-up restaurant Secret Bar-BQ for the Yellow Pages became the talk of the town in record time, and was Germany's first ever pop-up burger restaurant.

We had the idea – unique at the time – for the necessary social media buzz: we developed Germany's first pop-up burger restaurant, the Secret Bar-BQ. At first it was a lot of work, and ultimately we were responsible for every aspect of this ambitious experiment, from conception and construction to gastronomy management, to marketing. The work paid off: despited a limited budget, tight deadlines and strict requirements from the authorities, we created a real gem.