task
Dockers asked us to develop and implement a high-visibility promotion for POS sales at the Frankfurter Zeil.
idea
We impressed Dockers with the idea of a lightning-fast pop-up guerilla fashion show, and got to implement this high-visibility promotion. Male models showed lots of skin, painted on Dockers lettering and, of course, Dockers products. The fashion show was held multiple times per day and, with set-up and dismantling, took about three minutes.
