task
An exciting programme was to be created for the Audi Marketing Summit that would also educate the marketing heads (who manage around 420 dealerships) on the digital marketing tools.
idea
From practice, for practice: with the Audi Marketing Summit in Berlin, conceived and supported by us, we gave the marketing heads new insight into the world of digital marketing. Experienced and top-class speakers also provided a grounded introduction to the new marketing concepts, channels and activities of Audi AG.
