Rabbits on a race track are a highlight for people of all ages, or so we learned from the enormous popularity of our "Race Bunnies" at the MyZeil. The spectators were able to submit their tips and bet on their favourite bunnies, with great prizes to be won. Parallel to this campaign we implemented a landing page where visitors could bet on their favourites. We were also in charge of the campaign name, bunny names including flyer, campaign design, all marketing materials, and on-site coordination.
