We accompanied Grundig in its anniversary year, which was initially overshadowed by the coronavirus, with two attention-grabbing and emotional promotions.

Things happen when you least expect them: because the coronavirus shaped public perception and impacted our client Grundig, we converted the campaigns for its 75th anniversary into sales and reputation measures. We first worked with the company to use advertisements with a cohesive Grundig look as a means to counteract profit loss. In another campaign, "#SayingThanks with Grundig", participants got to name their personal coronavirus heroes through our mailings, social media assets and landing pages, and win a Grundig product coupon for them. The event was as emotional as it was successful.