Because it was so nice: after three successful years, we were able to come up with a new, consistent, overall concept for the German-wide university promotional tour of the F.A.Z. We were responsible for every aspect of this at the national university locations, from the idea, planning and logistics to the implementation of the roadshow. With comfortable loungers, romantic picnic blankets, photo voting promotions and sweepstakes, we got students' attention and directed them to the landing page we made. A diverse range of campaigns and additional digital marketing measures increase our scope each year, and with it the leads for the F.A.Z.
