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New contracts from Barcelona are coming to Frankfurt's Ostend district: ENVY came through with its pitch and, as of 1 September 2020, has been the lead digital marketing agency for SEAT and CUPRA Deutschland.
ENVY was able to rise above strong competition for the large tender, in which Volkswagen subsidiary SEAT and athletics offshoot CUPRA (founded as its own brand in 2018) were looking for a new digital communication partner.
ENVY's responsibilities include functioning as a strategic lead and further developing and curating the owned and social media channels of both brands, and implementing digital campaigns. It will also focus on digital commercial marketing, analytics, content, CRM and CEM.
The Audi Discovery Days were the first commercial campaign based entirely on data. The traffic increase of 150% and conversion rate of 50% were crucial to the success of the campaign, as was the efficiency of the entire campaign design. Thanks to a campaign based on market research data, sales figures, prior year figures, configurations and consumer behaviour, A/B testing was necessary. The Establishment Board appreciated this, and our campaign won the Automotive Brand Contest 2020.
With the emotional idea to resume operations following the lockdown, ENVY was not only able to impress the commercial marketing higher-ups at AUDI AG, but was also commissioned to devise the national campaign. As the campaign progressed, the video for the digital channels also served as the basis for radio spots and adaptions for the international market. Our work for AUDI, and the campaign itself, is based on the motto "#AudiTogether – driven forward together".
As of this year Hankook Tire has been adding an extensive range of tyres, from racing to football sponsoring, to its European Instagram account. Along with the creation, management and maintenance of the channel, we develop exciting campaigns and sweepstakes for tyres, and sponsor the company's campaigns. Hankook Tire selected our agency via a pitch with invited participants.
At first, 2020 at GRUNDIG was entirely about its 75th anniversary and ENVY was entrusted with celebrating this important event in the digital sphere. Yet because the coronavirus altered public perception, all promotions concerning the anniversary were converted into sales and reputation measures. Advertisements with a uniform look and feel were closely coordinated with the business in order to get ahead of potential revenue loss. In another promotion called "#SayingThanks with Grundig", winning participants were able to name their personal coronavirus heroes among winning participants via mailings, social media assets and landing pages, and recommend them for a product coupon. It was an emotional and successful campaign in this unique year for GRUNDIG.
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